First of all there will be the need for the right studio with the professional equipment available there. You can choose the support of a professional just to make sure that at the end of the day your song will have a quite professional sound all the time. You can visit web pages such as www.sellbeatsnow.com to find out more.
There are many songs nowadays that tend to include beats. In this way, the song can get a certain touch whether it comes from rap or a hip hop song. But any person can learn to create the right beats.