In case you are small, you have to develop, and you cannot do it without something great and smart. The services that are provided are versed, and you have to select the best ones. Getting the attention of the public is essential because your logo is the thing that they will associate you with. So do not be afraid to think big.
The owners of small businesses tend to neglect a lot the issues of branding and graphics. They believe that they are wasting resources while investing in these things. The reality is that the people from pixelcreative.com recommend everyone to get their own unique brand.